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Reform - Rebrand and Survive 2012 Campaign

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Created: 09/08/11
Last Edited: 11/20/12
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Inspired by the apocalyptic predictions that have developed from the Mayan calender, we set about creating campaign imagery that depicted scenes of survival and escape in a post-2012 apocalyptic world.
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Short link: http://bit.ly/oWc7xH
  • Reform - Rebrand and Survive 2012 Campaign

    Following up on the success of their 2011 lookbook and campaign, I was enlisted by Reform Clothing to help produce a concept for their 2012 range. Inspired by the doomsday predictions developed from the Mayan calender, we set about creating a campaign depicting scenes of survival and escape in a post-2012 apocalyptic world. In addition to campaign imagery, we also produced a short teaser video, to be distributed via Reform's extensive social networks.

    Whilst developing the 2012 campaign, we identified a discrepancy between Reform's existing branding, and the company's premium product offering and creative. As a result we performed a brand audit, and set about rebranding the business, generating a brand platform, a new set of brand guidelines, as well as a fresh logotype, stationary, collateral and website - bringing the Reform brand into line with their products and communications.
  • Reform Rebrand
  • Campaign Images and Teaser Video
  • Behind the Scenes Images
  • CREDITS:

    Campaign Images:
    Creative and Art Direction - Dimitri Kalagas
    Photographer - Chris Tovo
    Hair and Makeup - Natalie Burley
    Stylist - Sarah Newland

    Video: 
    Producer and Director - Dimitri Kalagas
    DOP and Editor - Chris Tovo
    Camera/Lighting Assist - Rob Churchus
    Hair and Makeup - Natalie Burley
    Stylist - Sarah Newland

    Original music 'Kong' by the supremely talented Elliott Spencer
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Inspired by the apocalyptic predictions that have developed from the Mayan calender, we set about creating campaign imagery that depicted scenes … Read More
Inspired by the apocalyptic predictions that have developed from the Mayan calender, we set about creating campaign imagery that depicted scenes of survival and escape in a post-2012 apocalyptic world. Read Less
Published: September 08, 2011
  • Views1492
  • Appreciations66
  • Comments5
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